KingCasinoBonus Report: Most Claimed Casino Bonuses in New Zealand 2023
KingCasinoBonus receives money from casino operators every time someone clicks on our links, influencing product placement. The compensation we receive does not impact our recommendation, advice, reviews and analysis in any way. Our content will always remain objective, independent, straightforward, and free from bias.
KingCasinoBonus unveils the most claimed online casino bonuses in 2023. The following report has been compiled by drawing data from our extensive internal database of New Zealand bonus offers.
On this page
- Top Most Claimed Casino Bonuses in New Zealand in 2023
- The Methodology Behind KingCasinoBonus Bonus Report
- Free Spins vs First Deposits: A Comparison Between The Top Most Popular Bonuses
- Percentage Deposit Bonuses & Free Rounds on Hit Slot Titles: The Runner-Up Bonuses
- Impact of Casino Bonuses on Player Engagement and Retention
- Crunching the Numbers: 2023’s Bonus Wagering Gross Impact
Top Most Claimed Casino Bonuses in New Zealand in 2023
| Bonus Type | Claim percentage | Increase of use in 2023 compared to previous years | Average mathematical return rate |
|---|---|---|---|
| Free Spins No Deposit | 39.71% | 13% | 92% – 94% |
| First Deposit Bonuses | 31.2% | 7.7% | 82% – 97% |
| Welcome Packages | 22.4% | 7% | 80% – 91% |
| Others | 6.69% | 8.9% – 11% (depending on the bonus type) | 85% – 95.6% |
With a 13% increase in use in 2023, free spins no deposit bonuses remain the most popular casino bonus among Kiwi players, according to our experts’ internal audit.
The second most popular bonus among Kiwi players is the first deposit bonus, with an increase of 7.7% in use in 2023 compared to 2022. Finally, the third most popular incentive claimed in top NZ casinos is welcome packages, with a similar rise in use of 7%.
However, NZ real-money online casinos offer several other types of bonuses which still have the role of increasing the play time of Kiwi players, as well as their average wagers.
The Methodology Behind KingCasinoBonus Bonus Report
Despite KingCasinoBonus being a relatively new project, having been launched just last summer, our insights boast extensive data accumulated through meticulous research and analysis of the online casino industry’s offerings.
To determine the most claimed casino bonuses in New Zealand for 2023, we leveraged our extensive database of online casino bonuses catering to the New Zealand market.
We have also collected and analysed data from industry trends we track and internal investigations done to keep up with the New Zealand gambler’s choices and preferences.
Our experts spent many hours thoroughly reviewing every bonus offer, scrutinising factors such as:
- Bonus types
- Bonus values
- Bonus terms
- Playthrough requirements
- Claim percentage
- Popularity trends
In compiling this report, we combined our database insights with accurate player pattern data, enabling us to identify the bonuses with the highest claim rates among Kiwi players.
Our review approach is unique and focused on thoroughness, with a specific rating system that meticulously evaluates every aspect of an online casino’s offerings. This rigorous review methodology ensures that our database only features legally operating, licensed, and fair casinos, prioritising player security.
Why Trust Our Expertise
At KingCasinoBonus, we pride ourselves on providing comprehensive and data-driven insights into the online casino promotions landscape. Despite launching our platform just last year, our team of authors boasts over seven years of experience in the industry, settled through our successful UK project initiated in 2016.
Transparency is a core principle of our philosophy, and we always clarify our methodologies to minimise the risk of misunderstanding.
Free Spins vs First Deposits: A Comparison Between The Top Most Popular Bonuses
| Most Popular New Zealand Bonus | Average wagering value | Average sum wagered (per $15) | Average ROI | 2024 Projections |
|---|---|---|---|---|
| Free Spins Offers | 42.41x | $636 | 25.5% | Up to 8% increase in popularity |
| First Deposit Bonus | 37x | $555 | 18% | Up to 3% increase in popularity |
Slots continue to be incredibly popular, and it’s hardly surprising that free spins no deposit are among the top picks for players in New Zealand. These are special offers from online casinos that give players extra spins without needing to deposit additional money.
For example, it’s quite common to find offers like 50 free spins on particular games, including favourites like Starburst. In fact, our collection of Starburst free spins is among the top 3 trending pages and has consistently been used since Q4 of last year.
A first deposit bonus is one version of top NZ casino bonuses extended to new players when they make their initial deposit when registering in an online casino.
For example, a 100% match bonus up to $50 would give a player $50 in bonus credits on top of their $50 deposit, effectively doubling their starting funds to $100.
Percentage Deposit Bonuses & Free Rounds on Hit Slot Titles: The Runner-Up Bonuses
| Other Popular New Zealand Bonus Types | Average wagering value | Average sum wagered (per a $15 bonus value) | Average ROI | 2024 Projections |
|---|---|---|---|---|
| 200% Match Deposits | 40.64x | $609 | 19.2% | Up to 7% increase in popularity |
| Book of Dead Free Spins | 41.9x | $628 | 25.46% | Up to 12% increase in popularity |
A 200% deposit bonus is a type of promotion in which the online casinos will triple your first deposit. In other words, if you make a first deposit of $50, then this type of bonus will unlock an additional $100 in your funds. Therefore, your total funds to wager will be $150.
Alternatively, promotions focused on specific slot games have also surged in popularity. Book of Dead is among the most popular slots in online casinos, and many New Zealand casinos understand the appeal of this game.
Some operators offer Book of Dead free spins bonuses to players. With them, they can unlock a certain number of free spins without making any deposits firsthand. For instance, if you register on a new platform in the hopes of only spinning the reels on Book of Dead, certain operators reward new players with an additional 10 to 50 free spins upon their first sign-up.
During our research report, our data revealed that 200% match deposits bonuses are prone to increase their popularity by 7%, while Book of Dead bonus spins will showcase an increase in claims of almost 12% in 2024.
Impact of Casino Bonuses on Player Engagement and Retention
Our internal data reflects a clear correlation between the availability of casino bonuses and the rise of new registrations on the platform. Our experts observed a 30% increase in unique registrations for casinos with a bonus portfolio with over 5 bonuses.
Our experts recognise that this tendency is caused by the advantages offered by casino bonuses, from extended gameplay to additional funds. Therefore, online casinos that prioritise users’ enhanced experience have a larger audience.
New Zealand Gambler Behaviour
Statistical analysis indicates that players who regularly claim and take advantage of bonus offers tend to exhibit higher continued engagement and retention rates. Players who take advantage of claimed bonus offers tend to engage with the platform for significantly longer durations, spending over 42% more time than those who skip such promotional offers.
Top NZ casino operators understand the importance of providing lucrative promotions to attract new players and reward loyal ones. Online casinos providing an extended bonus offers list have a 33% increase in engagement on their platforms.
Crunching the Numbers: 2023’s Bonus Wagering Gross Impact
The main insight revealed by KingCasinoBonus’s report is that no deposit free bonuses were the most sought offers, closely followed by matched deposit bonuses averaging around $200 in value.
The average bonus claimed by New Zealand players carried a wagering requirement of 40x the bonus amount. At the same time, for free bonuses, although gamblers receive rounds for slot play, the average value of such promotions varies between $25 and $35.
The diversity of bonuses available online appeals to players with varying bankrolls and gaming skills. Casual players and beginners benefit from free spins and no deposit bonuses, while players seeking higher stakes benefit from matched deposit bonuses.
Promotional offers are a great strategy meant to add value to online casinos’ revenue, attracting more traffic and increasing users’ time spent playing on their platform.